Kellyanne Conway
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Kellyanne Conway (b. January 20, 1967) is a Republican strategist and pollster. She is President & CEO of the polling company, inc./WomanTrend, a full-service qualitative and quantitative research firm. The company's clients include Lifetime Television, Major League Baseball, American Solutions for Winning the Future, The Federalist Society, the Alliance for School Choice, the Brighter Choice Foundation, the Center for Education Reform, the U.S. Department of Justice - Office on Violence Against Women, the U.S. Department of Labor, U.S. Department of Labor - Women's Bureau, the Boys & Girls Clubs of America, Women Impacting Public Policy, the Campaign for Working Families, the Susan B. Anthony List, the National Rifle Associaiton, Cendant Corporation, InterContinential Hotels Group, and many other corporate, non-profit, media, and political organizations. She regularly appears as a guest on television and radio news programs and is frequently quoted in print.
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[edit] Career
Conway is a magna cum laude graduate of Trinity College, Washington, D.C., where she earned a B.A. in Political Science. She also studied at Oxford University, and was elected to Phi Beta Kappa. She holds a law degree, with honors, from George Washington University Law Center. Kellyanne is admitted to practice law in four jurisdictions (Maryland, New Jersey, Pennsylvania, and the District of Columbia). She has practiced law, clerked for a judge in Washington, DC and, for four years, was an adjunct professor at George Washington University Law Center.[1]
She founded the polling company™, inc. (sometimes referred to as The Polling Company™), a full-service public opinion and market research firm, in 1995. The firm offers a wide range of qualitative and quantitative research services for corporate, non-profit, media, and political clients. Conway is currently its President and CEO. The firm includes WomanTrend, a research and consulting division that for years has tracked and interpreted important trends influencing and being influenced by women. the polling company™, inc. is headquartered in Washington, D.C..[1]
the polling company™, inc. is a nationally-regarded primary research and consulting firm based in Washington, DC, with offices in New York City. Established in 1995, the polling company™, inc. has a track record with a broad base of clients that have sought research and counsel on a variety of projects, by offering a wide range of primary and secondary, quantitative and qualitative consumer-centric research services, including polls, focus groups, media management, and alternative, cutting-edge research technologies. the polling company™, inc. is a privately held, woman-owned business. No single firm of its kind has produced more direct research on attitudes, expectations, behaviors, frustrations, desires, motivation, and knowledge of the population. We approach our craft as cultural anthropologists, meaning, we perceive attitudinal or behavioral market research of the public by recognizing the convergence of competing influences on individuals’ activities, responsibilities, thoughts, behaviors, and decisions. the polling company™, inc. is proud to be recognized as one of the nation’s most respected market research and consulting firms One division of the polling company™, inc., WomanTrend, for years has tracked and interpreted the social, cultural, financial, professional and health trends influencing—and being influenced by—women. WomanTrend does more than summarize trend data. Instead, it looks to the greater context of “what it all means” in an ever-changing world.
Conway and Democratic pollster Celinda Lake are the co-authors of the book What Women Really Want. Both authors are quoted frequently in national media, including national television and radio.[citation needed]
Excerpts from What Women Really Want:
On women and the political process:
“One dramatic change in American politics over the past decade is the decreasing influence in region as a bright-line distinction. For all the talk about ‘blue states’ and ‘red states,’ many women are comfortably ‘purple’—mixing and matching their political positions based on issues as much as ideology.”
“Most American women don’t wake up in the morning thinking, ‘I’m a Republican’ or ‘I’m a Democrat.’ They wake up thinking, ‘I’m late for work…Jenny has soccer practice at 3:00…there’s a sale at Kmart…I’ve got to pick up Mom’s prescription.” When they do think about politics, it’s because an important area of their lives is influenced by public policy. They’ve lost their job, there is a health crisis, a family member in the military is being shipped overseas. Politics is personal. That’s a fact of being human, and it’s a facet of being female.”
On women and the economy:
“Not so long ago, hanging a out a shingle seemed more aspirational than achievable to many women. Now they are becoming more attainable. Fully 20% of women identify themselves as small business owners; of these 6% are full owners, 4% are partial owners, and 10% are self-employed or earning self-employment income.
“According to our survey, women who went into business for themselves did so to gain greater financial security (20%), for flexibility or more time (20%), greater independence (15%), for a change in career (9%), and because it was the ‘right’ time (10%).”
“Women aren’t just good at spending. Increasingly, they’re taking on the job of portfolio managers for themselves and their families. A study of more than 1,000 baby boomer women by Prudential Financial found that 95% of them were either solely or jointly responsible for IRAs, compared with 61% in 2000; 80% were solely or jointly responsible for 401(k)s compared with 59% in 2000; and 94% were solely or jointly responsible for savings accounts, as opposed to 85% in 2000.”
On women and national security:
“The Next 10 Years: National security will share a place at the top of the political agenda with personal security concerns—especially retirement issues of health and housing, including long-term care.”
"’Control’ is the preferred currency even four years after the 9-11 terrorist attacks. Women are striving to exact a sense of autonomy and ownership over the areas of their lives that demand their attention but for which the whiff of uncertainty consistently lingers. Even more than time or money, a woman’s quest for control – over her health, her children’s safety, her retirement security, her schedule.”
[edit] Recent work conducted by the polling companyTM, inc./WomanTrend
Lifetime Television Every Woman Counts Gen Y Pulse Poll Gen Y Women and Work Gen Y Pulse Poll 1
American Solutions for Winning the Future Union Secret Ballots Protect America Act Governmnet Transformation
The Federalist Society Wisconsin Voters Tennessee Voters Kansas Voters Missouri Voters
Other Recent Polls Telecommuting Hillary Clinton, Abortion, and Women Voters Oceana
[edit] Personal life
Born Kellyanne Elizabeth Fitzpatrick, she was raised in South Jersey. She is married, has three children and lives in the New York City area.[1]
[edit] References
[edit] Further reading
- Kellyanne Conway, Celinda Lake: What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live Free Press/Simon and Schuster, 2005. ISBN 0-7432-7382-6.
