Kelly Kreth

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Kelly Kreth (née Imperatore), born May 16, 1970, was most known for being the Sex/Relationship Columnist at the New York Press. Her column was called: OUTSIDE THE BOX.

She is also known for being publicly fired or "dooced" for having a blog. She was interviewed on this topic in the New York Times, New York Post, Crains, etc. She is now the president and founder of Kreth Communications, a New York City based Public Relations and Marketing Communications firm, specializing in promoting clients within the real estate industry. She also served as a TV trends reporter and personality on the GMTV/LK Today Show, the most widely viewed morning show in the UK, from 2006-2007. Kreth is known for being the author of the blog, The Unbearable Heaviness of Being. She writes under the pseudonym Charmingly Neurotic.

Kreth was raised in New Jersey, and majored in English at St. Peter’s College in Jersey City, New Jersey, graduating in 1993. She moved to New York City after turning down a scholarship to pursue graduate studies in English. She married William Kreth in 2004; the marriage ended in divorce in 2006.

[edit] Blog

The Unbearable Heaviness of Being: Kreth has written extensively and candidly about much of her personal life on The Unbearable Heaviness of Being, including her struggles with depression and OCD, her love life, and the New York City experience. Kreth calls her blog “more Sylvia Plath than Bridget Jones” and uses it to chronicle her Theory of the Big Three – the theory that single women in New York City are constantly trying to acquire and keep a stable relationship, perfect apartment and great job, but inevitably, cannot have all three.

Kreth started The Unbearable Heaviness of Being Diary in 2000 after she moved into a new apartment and shortly after, lost her boyfriend and job on the same day.

Kreth is known for being “dooced” from her Public Relations Director position at a well-known real estate firm in September 2005, after the firm’s Marketing Assistant hacked into her then anonymous blog and printed entries.

[edit] Career

Kreth has over 14 years of marketing communications and public relations experience. She started her career at a non-profit where she was a Marketing Coordinator, and then moved on to being a Marketing/Events Coordinator at Hilton National Marketing in the gaming department. Kreth later served as Marketing Communications Manager at RSL Communications, Event Director at Medscape, and Senior Marketing Specialist at BT Syntegra.

Following her “doocing” at a well-known real estate firm in September 2005, Kreth founded Kreth Communications. The firm where she was terminated was later acquired by a larger firm, which has ironically turned out to be one of Kreth’s biggest clients.

Kreth’s work in public relations has garnered considerable press in the last few years. Most recently, her idea of producing and hosting an apartment tour on Youtube and Property Shark’s Man Map, a NYC map designed to highlight neighborhoods with the richest single men, have been covered in both the real estate trade press and mainstream news media.

Kreth has appeared on GMTV's Morning Show LK Today, CNBC's Power Lunch, Sirius Radio's Ch. 114--The Extreme Success Show, NY's CW11 and many others.