Kelly Goto

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Kelly Goto is the principal and founder of gotomedia, a San Francisco-based strategic consultancy specializing in user experience, research and interaction design. As a design ethnographer, Kelly continues to seek new methods of applying research-oriented design to interfaces, products, and mobile devices for clients such as Adobe, Apple Computer, Macromedia, Veritas, and Bearing Point. Kelly has worked as a strategist and consultant for companies such as Verizon Wireless, Warner Bros. Online, the Blue Cross, Genentech and Wells Fargo. Kelly is a sought after international lecturer on the topics of branding, user experience, usability and design ethnography. Her book, Web Redesign: Workflow that Works is currently a best seller in the technology industry^{[citation needed]} and has quickly become a standard for workflow and user-centered design principles.

[edit] gotomedia

gotomedia is the lifestyle design and research firm, based in San Francisco, CA, that Kelly founded. It specializes in strategy, branding, and usability research to create people-friendly experiences for web, mobile, and product interfaces.