KDLW
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| KDLW | |
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| City of license | Belen, New Mexico |
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| Broadcast area | Albuquerque and Central New Mexico |
| Branding | Wild 97.7 |
| Frequency | 97.7 (MHz) |
| First air date | 1981 |
| Format | Rhythmic Contemporary |
| ERP | 98,400 watts |
| Class | C1 |
| Callsign meaning | DLW="WILD" call letters spelled backwards |
| Owner | American General Media |
| Sister stations | KABG, KAGM, KHFM, KKIM, KLVO |
KDLW (Wild 97.7) is a Rhythmic Contemporary radio station serving Central New Mexico. It is licensed to Belen, New Mexico, and broadcasts at 97.7 MHz.It is owned by American General Media.
KDLW launched on December 7, 2007, as a newly revived version of former Rhythmic Top 40 sister station KYLZ "Wild 106" (see below).
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[edit] Station history
97.7 was previously home to Regional Mexican station KLVO "Radio Lobo" which launched in early 1995 and ran until December 2007 when it moved to 106.7 FM. Prior to "Lobo" 97.7 was KARS-FM which had a country music format some of which is still in existence on KARS (AM) 860.
[edit] Wild 106
The original version of this station started as KYLZ-FM on 106.3 in the summer of 1997. 106.3 had been running a dance formatted station for about two years prior. The new station was branded as "Wild 106" and went head-to-head with KKSS "Kiss" 97.3 which had been very popular with local youth for much of the 1990's. The two stations would often be in a fierce battle for hip-hop listeners over the next seven years. KKSS had shifted to mainstream top 40 in early 2001 making KYLZ the lone rhythmic top 40 station for nearly two years. However KKSS returned to rhythmic in late 2002 after changing ownership putting the two stations in direct competition once again. In late 2004, Larry Ahrens the long time morning host at top rated 770 KKOB AM had left the station and soon signed with American General Media with the intent of launching a new competitor for his former station. 106.3 was selected as the station to house the new news and talk format and therefore ending Wild 106 in February 2005.
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