Kashi Company

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Kashi Company is an all-natural foods company founded in October 1984 by Philip and Gayle Tauber. Kashi was purchased by Kellogg Company in 2000 and is operated as an independent business unit in La Jolla, California.

Kashi specializes in all-natural (not to be confused with Organic food) breakfast cereals, nutrition bars, crackers, frozen waffles, frozen entrées and pizzas, and other snack foods. The company's products contain their proprietary blend of seven whole grains and sesame (which they call Kashi) and no artificial ingredients. The grains are: hard red winter wheat, oats, rye, barley, triticale, long grain brown rice, and buckwheat. Kashi's products emphasize their high protein and fiber content.

The company's name was chosen by combining "kashrut" (kosher) with "Kushi" the last name of Michio and Aveline Kushi, credited with bringing the modern macrobiotic diet to the United States.

Kashi's brands comprise:
Kashi GOLEAN cereals, bars, waffles, and shakes. The classic GOLEAN cereal is made up of fiber twigs, soy grahams, and rice puffs. Also available is GOLEAN Crunch, made of sweetened oat clusters, and GOLEAN hot cereal.
Kashi Heart to Heart cereal and waffles. These products are high in ingredients that are meant to especially promote heart health; for example, the soluble fiber from oats reduces cholesterol. While the cereals are notably low in sodium, the waffles don't have much less sodium than other brands. [1]
Kashi Organic Promise cereals
Kashi Mighty Bites cereal
Kashi Good Friends cereals
Kashi Vive cereal, which is composed of vanilla-flavored soy puffs, graham fiber twigs, and bran flakes. Vive also contains Lactobacillus Casei probiotic culture.
Kashi Pilaf cereal
Kashi Puffs cereal
Kashi Honey Puffs cereal
Kashi Heart to Heart Oatmeal
Kashi Flakes cereal
Kashi Nuggets cereal
Kashi Frozen Entrees,
Kashi Frozen Pizzas,
Kashi 7 Whole Grain Foods
Bear Naked, a natural food company specializing in granola, was acquired by Kashi in November 2007.
TLC Snacks crackers, party crackers, chewy and crunchy granola bars and cookies[2]

[edit] References

  1. ^ [1] Heart to Heart waffle site
  2. ^ Kashi website — Our Foods

Ryan Houck founder

[edit] External links