Kappa (company)

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BasicNet S.p.A.
Type Private
Founded 1916
Headquarters Flag of Italy Turin, Italy
Key people • Marco Daniele Boglione, Administration Council President and Massimo Boidi, President
Industry Textile
Products Footwear
Revenue 16 millions
Website http://www.kappa.com [ ????? http://www.basicnet.com/ www.basicnet.com  ????????]

Kappa is an Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.

Contents

[edit] Logo

A silhouette of a relaxed man (left) and woman (right) sitting back to back in the nude.

[edit] Company structure

Kappa and its sister brands are owned by the holding company BasicNet.

[edit] Brands

  • Kappa
  • Robe di Kappa or RdK
  • Jesus Jeans
  • Superga
  • K-Way

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world. The company also is the current kit supplier for the Italy national rugby union team.

[edit] Football teams who have Kappa as kit sponsor

[edit] National teams

[edit] Club teams

[edit] Europe

[edit] Africa

[edit] Americas

[edit] Asia

[edit] Popular culture

In the United Kingdom, Kappa-brand clothing, and their distinctive white trainer, are associated with the chav subculture, so called Kappa Slappers. The term comes from British magazine Viz which includes a character called Tasha Slappa, an exaggerated teenage female chav. [1] (The character was originally called "Kappa Slappa" until the Kappa company filed a lawsuit against Viz, specifically because the strip implied their clothing was highly flammable.) The 'Vicky Pollard' character from Little Britain, whose catchphrase is "Yeah, but no, but yeah..." wears Kappa clothes. This links back in with the Chav connection.

[edit] See also

[edit] References

  1. ^ Billen, Andrew. "Common problem" (HTML), New Statesman, 2005-02-28. Retrieved on 2007-02-24. 

[edit] External links