JWT
From Wikipedia, the free encyclopedia
JWT is the current name of the United States largest and world's fourth largest advertising agency. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York.
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[edit] History
The company that was to become JWT was originally founded by William James Carlton in 1864.
Carlton's original company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson.
In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
[edit] Business
JWT claims to be the first agency to:
- invent copy and layouts
- build the first full-service advertising agency
- pioneer ad careers for women
- produce the first sponsored TV program
- develop account planning
- create the first international network
JWT's network has more than 8,500 employees in 300-plus offices in 87 countries, who serve over 1,200 clients.
JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.
Clients of JWT include HSBC, DTC, Ford, Jet Blue, Kellogg, Nestle, Shell, Pfizer, Unilever, Vodafone, De Beers, White Castle, Safi Airways, Roshan and the United States Marine Corps
JWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 21 countries and 31 offices.
[edit] Ethos JWT
Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.
[edit] Diageo Controversy
In September 2000, the J. Walter Thompson advertising agency filmed an advertisement for Cusqueña beer, an alcoholic beverage, at Machu Picchu. A centuries-old sundial was severely damaged when a 1,000 lb (450 kg) crane involved in the filming fell. [1]
[edit] References
- ^ The Associated Press (2000-12-20). Sacred stone in Machu Picchu damaged during beer commercial. CNN.com. Retrieved from http://archives.cnn.com/2000/WORLD/americas/09/11/peru.machupicchu.ap.
