Just Us!
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Just Us! Coffee Roasters Co-op is a Canadian importer of fair trade coffee, tea, sugar, and chocolate. Based in Grand Pré, Nova Scotia, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade goods such as Ten Thousand Villages. As well, Just Us! operates a network of cafés in Nova Scotia and Ontario, with locations in Grand Pré, Wolfville, and Halifax. [1]
The company was founded in 1996 by Jeff and Debra Moore, after a visit by Jeff Moore to the mountainous coffee-producing regions of Mexico in December 1995. The name was originally conceived as a pun on the word justice, reflecting the motivations behind the fair trade movement. [2]
The business began as a coffee roastery in New Minas. The roastery is now located in Grand-Pré and as of 2007, it remains the main focus of the business. Since its inception, 'Just Us!' has extended its product line to include chocolate, tea, and sugar and expanded operations to include a fair trade chocolate factory in Hantsport, Nova Scotia.
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