Jumptap

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JumpTap, Inc.
Type	Private
Founded	2004
Headquarters	Cambridge, Massachusetts, USA
Key people	Dan Olschwang, President and CEO; Lacey Brandt, CFO; Adam Soroca, VP and GM Search and Advertising; Paran Johar, CMO; Menashe Rothschild, CTO
Industry	Mobile Search & Mobile Advertising
Products	Monetization Platform Mobile Search Engine Mobile Advertising Network
Employees	51-200 (2008)
Website	www.jumptap.com

JumpTap, Inc., is a leading mobile search and advertising solutions provider headquartered in Cambridge, Massachusetts, with offices across North America and in London, Madrid, Paris, Rotterdam, Stockholm and Tel Aviv. The company develops white label mobile search and mobile advertising technologies. The mobile advertising industry is predicted to be worth at least USD$7.6B by 2013 ^[1]. JumpTap's mobile search and mobile advertising solutions provide the critical link for all players in the mobile eco-system.

Mobile subscribers - JumpTap provides the optimal user experience for people who search and browse the mobile internet
Mobile operators (wireless carriers) & Content Publishers - These companies provide the subscribers (the "inventory") and can contribute data to increase advertising relevancy. JumpTap maximizes the revenue potential from mobile advertising for them.
Advertisers - JumpTap provides advertisers - brands, agencies and mobile shops - with targeted advertising solutions so they can reach their audience with relevant advertising.

JumpTap enables operators to maintain a strong position in the mobile marketing value chain and sustainably generate new revenue streams by leveraging search intelligence and their subscriber traffic. Mobile operators maintain some of the most valuable assets in mobile which enable them to provide premier, highly-targeted mobile advertising opportunities to marketers. JumpTap helps the operators retain and reap the benefits from these assets, instead of losing their value to the Internet search companies like Google and Yahoo.

JumpTap currently works with 16 mobile operators in 9 countries, reaching over 140 million mobile subscribers. Their mobile operator partners include Boost Mobile ^[2] , Alltel Wireless ^[3] , Rogers Wireless, Fido , Virgin Mobile USA ^[4] , Bell Canada , Telefonica ^[5] , TeliaSonera ^[6] . JumpTap's mobile advertising network was recently expanded to include two of the largest and most well-known content publishers in the world: Fox Mobile Entertainment and NBC Universal ^[7] .

JumpTap has strategic alliances with Autodesk ^[8] , Openwave ^[9] and the world's largest communications group WPP ^[10] amongst others.

In 2007 JumpTap launched Smart Components, which returns mobile search results to users in fewer clicks. The service uses intelligence gathered from the search habits of consumers, to anticipate the type of content a user wants (i.e. ringtones or images) when entering a query. It then displays the most likely results, grouped by content type for easy discovery.

[edit] Awards and Recognition

In 2007, JumpTap received the following notices of recognition and excellence:

AlwaysOn Top 100 Companies^[11]
IDC's Ten Emerging Players to Watch in 2007^[12]
FierceWireless Top Wireless Companies^[13]
Frost and Sullivan Entrepreneurial Award for Mobility
Fortune Magazine Top 24 Innovators^[14]

In 2008, JumpTap received the following awards and recognition:

Gold award for Best Advertising and Marketing Search Engine at the Visiongain Mobile Advertising and Marketing Awards^[15]
AlwaysOn Northeast 100 Private Company Award^[16]