Jump Point

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For the notion of jump point of a mathematical function, see Classification of discontinuities.

Jump Point: How Network Culture is Revolutionizing Business is a book by Tom Hayes, to be published by McGraw-Hill (January 2008). The phrase "Jump Point" describes a profound business discontinuity that changes the competitive landscape for all. Hayes identifies five major discontinuities associated with the widespread adoption of the Internet by the entire world’s workforce, an eventuality expected by 2011. Those discontinuities include a heightened battle for consumer attention, the rise of a global “mash” culture and the preeminence of trust as a business currency.