Josta
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| Josta | |
|---|---|
| Type | Guarana Energy soft drink |
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1995 |
| Discontinued | 1999 |
| Related products | Vault Bawls Surge Jolt |
Josta was a soft drink brand that was produced by PepsiCo. It was the first Energy Drink launched by a major US beverage company.[citation needed] Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started;[1] [2]; a "Save Josta" campaign [3] to pick up where AJS left off, and a petition[citation needed] was launched by fans of the drink.
The Save Josta Campaign declared April 4, 2007 "National Josta Day" in hopes of encouraging a slew of simultaneous write-ins and phone calls to PepsiCo.[citation needed] This concept has been used by other similar campaigns, such as "Save Surge"[4], a movement to restore the defunct Coca-Cola beverage Surge.
[edit] References
- ^ Carrie, McLaren (January 20, 1998), “Should I?”, Stayfree Magazine, <http://www.stayfreemagazine.org/archives/15/should.html>
- ^ Scott, Leith (October 14, 2003), “Keeping Tab(s): Brands’ fans loyal”, The Atlanta Journal-Constitution
- ^ "Save Josta" campaign
- ^ SaveSurge.org
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