Joseph P. Day

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Joseph P. Day was a pioneer of major real estate auction events. He was well respected in the field of real estate transactions. Joseph P. Day was both innovative and creative. On October 11th, 1910 he held the first real estate auction sale at night at the Terrace Garden at 58th Street near 3rd Ave. That night he sold 297 Bronx Lots on Hunts Point Avenue and adjoining streets by order of Hunts Point Estate.

Day was a driving force in the real estate market of New York City. An article on William Hassler (1887-1921) who photographically mapped of the city of New York after the consolidation of the 5 Boros in 1898, mentions Day. Hassler utilized the Cirkut camera apparatus to do the laborious work.^{[citation needed]} His primary client from 1911 to 1921 was Joseph P. Day Realtor's and Auctioneers.

There came a time in the 1920s that Day began developing large tracts of land. He had auctioned land on Manhattan Beach as early as 1904, however he ended up developing Brooklyn's Manhattan Beach in the 1920s. He announced plans in 1916 to build 114 homes and lots of amenities. The project was featured on the cover of Life Magazine as "Life Goes to a Party at Joseph Day's Manhattan Beach Baths". It was billed as the "World's Largest Privately Owned Playground."^{[citation needed]}

In a 1930 article "The Story of San Clemente, The Spanish Village" by Homer Banks, Day is quoted.^{[citation needed]} It is the story of the development in California of San Clemente. The project included 500 buildings and 1,000 residence. "It's fame spread throughout the land as far east as New York, and Joseph P. Day, the world famous Realtor in his day, he is accredited with having "bought and sold" New York City, came to visit and survey it.^{[citation needed]}

By 1933, Day was an early, vocal and substantial proponent of long-term mortgages.^[1]

Joseph P. Day was a family man. He and his wife Pauline P. had four sons: Joseph P Jr., Bernard P., Charles P., Fairfield P. and two daughters: Pauline P. and Laura P. The family had two main homes, a city home in Gramercy Park, NYC and the family estate, Pleasant Days in Short Hills, New Jersey.