Joseph Claude Sinel

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Joseph Claude Sinel (born 1889, died 1975), also known as Jo Sinel or Auckland Jo, was a pioneering industrial designer who is sometimes said to have coined the term "industrial design" around the 1920's in the USA. Sinel denied the paternity of this term in an interview in 1969.

... that's the same time [1920] that I was injecting myself into the industrial design field, of which it's claimed (and I'm in several of the books where they claim) that I was the first one, and they even say that I invented the name. I'm sure I didn't do that. I don't know where it originated and I don't know where I got hold of it.^[1]