Joray Fruit Rolls

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A box of variously flavored fruit rolls.

Joray Fruit Rolls, the original fruit roll-up, is a apricot-based candy produced by Joseph Shalhoub & Son, Inc, and has been around since 1886. Joray Fruit Rolls have been produced in New York City for over a hundred years, ever since the founder George Shalhoub started a bakery after his immigration from Lebanon. The fruit roll is actually derivative of the Lebanese confection, armadeen, a thick paste made from dried apricots. To this day, dried apricots are the dominant ingredient in all of the Joray fruit rolls, and apricot is Joray's most popular flavor. Made from real fruit, these shoe leather, or fruit leather, products are not only fat-free and nutritious, but they are also completely kosher, which makes the fruit snacks a staple among the Jewish community.