Joint venture
From Wikipedia, the free encyclopedia
A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the Sony Ericsson joint venture. This is in contrast to a strategic alliance, which involves no equity stake by the participants, and is a much less rigid arrangement.
The phrase generally refers to the purpose of the entity and not to a type of entity. Therefore, a joint venture may be a corporation, limited liability company, partnership or other legal structure, depending on a number of considerations such as tax and tort liability.
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[edit] When are joint ventures used?
Joint ventures are common in the oil and gas industry, and are often cooperations between a local and foreign company (about 3/4 are international). A joint venture is often seen as a very viable business alternative in this sector, as the companies can complement their skill sets while it offers the foreign company a geographic presence. Studies show a failure rate of 30-61%, and that 60% failed to start or faded away within 5 years. (Osborn, 2003) It is also known that joint ventures in low-developed countries show a greater instability, and that JVs involving government partners have higher incidence of failure (private firms seem to be better equipped to supply key skills, marketing networks etc.) Furthermore, JVs have shown to fail miserably under highly volatile demand and rapid changes in product technology.[citation needed]
Some countries, such as the People's Republic of China and to some extent India, require foreign companies to form joint ventures with domestic firms in order to enter a market. This requirement often forces technology transfers and managerial control to the domestic partner.
Another form joint ventures may take are the Joint Ventures (JV's) in the U.S., Canada, and Mexico dedicated to the conservation of priority bird species and their associated habitats. Each of these JV's is different in how they go about their respective missions, but all try to follow the principles of Strategic Habitat Conservation(SHC). SHC combines biological planning, conservation design, conservation delivery, and evaluation and monitoring. Gulf Coast Joint Venture, Lower Mississippi Valley Joint Venture, and Prairie Pothole Joint Venture are just three of the 20+ JV's found in North America.
As well, Joint Ventures are practiced by a Joint venture broker who are people that often put together the two parties that participate in a Joint Venture. A Joint venture broker then often make a percentage of the profit that is made from the deal between the two parties.
[edit] Reasons for forming a joint venture
Internal reasons
- Build on company's strengths
- Spreading costs and risks
- Improving access to financial resources
- Economies of scale and advantages of size
- Access to new technologies and customers
- Access to innovative managerial practices
Competitive goals
- Influencing structural evolution of the industry
- Pre-empting competition
- Defensive response to blurring industry boundaries
- Creation of stronger competitive units
- Speed to market
- Improved agility
Strategic goals
- Synergies
- Transfer of technology/skills
- Diversification
[edit] Examples
- INTO University Partnerships specialises in creating JVs with British universities
- AutoAlliance International between Ford Motor Company and Mazda
- Brewers Retail Inc. between Inbev, Molson Coors and Sapporo Breweries
- Bank DnB NORD between DnB NOR and NORD/LB.
- Equilon between Texaco and Royal Dutch Shell
- Strategic Alliance between Northwest Airlines and KLM Royal Dutch Airlines
- LG.Philips Components between LG Group and Royal Philips Electronics
- NUMMI between General Motors and Toyota
- Penske Truck Leasing between GE and the Penske Corporation
- Sony Ericsson between Sony and Ericsson
- TNK-BP between BP and TNK (Tyumen Oil Co.)
- Verizon Wireless between Verizon Communications and Vodafone
- CW Television Network between CBS Corporation and Time Warner
- The Baseball Network between ABC, NBC, and Major League Baseball
- The Prime Time Entertainment Network from the Prime Time Consortium, a joint venture between Warner Bros. Domestic Television and the Chris-Craft group of independent stations.
- The XFL between NBC and World Wrestling Entertainment
- The Nokia Siemens Networks between Nokia and Siemens AG
- The Balfour Beatty Skanska JV between construction contractors Balfour Beatty and Skanska
- Shell-Mex and BP between Royal Dutch Shell and British Petroleum (1931-1975)
- United Launch Alliance (ULA) between Boeing and Lockheed Martin.
- Sony BMG Music Entertainment between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann)
[edit] External links
- Cornell Law School's Joint Venture Info Page Contains legal information and relevant definitions regarding joint venture partnerships.
- JV Notify Pro Joint Venture CommunityJoint Venture Marketing Discussion Forum
- Joint Venture Advice Articles from JVBlogger regarding Joint Ventures for Businesses.
- Gulf Coast Joint Venture
- Joint Venture Marketing on the Internet Definition & discussion of online joint ventures.
- Lower Mississippi River Joint Venture
- Prairie Pothole Joint Venture