John Smedley (developer)

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John Smedley is a computer game programmer, now President of Sony Online Entertainment as of 2007.

Smedley was involved with the creation and development of the original EverQuest and was co-founder of Verant Interactive, Inc., which became Sony Online Entertainment Inc. (SOE) after it was purchased by Sony Pictures Entertainment in 2000.[1]

In 2007, he announced a change in direction for Sony Online Entertainment, including a broadening of business models beyond the subscription model and pursuing female consumers to balance their audience, which was 85% male at the time.[2]

[edit] References

  1. ^ John Smedley Biogaphy. Sony Online Entertainment. Retrieved on 2007-06-19.
  2. ^ "Sony’s Other Games Division Makes Push in New Direction", NY Times, 2007-06-11. 

[edit] External links

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