Joga Bonito
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Joga Bonito ("Play Beautifully" in Portuguese) is a football-oriented social network service created by Nike and Google, based upon Google's orkut. Joga TV commercial advertisements are shown on the nikefootball.com website, the joga.com website, and the default Google Personalized Homepage as well as appearing on television. Eric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany"[1]. The Joga Bonito movement portrays itself as dedicated to eliminating unfair and unsportsmanlike play from football, promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of "play from the heart". Football should only be played by the ones who truly love to play this beautiful game.
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[edit] Featured Footballers
Footballers featured in the TV adverts include Ronaldinho, Fabio Cannavaro, Ronaldo, Adriano, Robinho, Mark Bresciano, Robbie Keane, Cesc Fàbregas, Wayne Rooney, Tim Howard, Zlatan Ibrahimović, Shinji Ono, Ruud van Nistelrooy, Carlos Tévez, Hidetoshi Nakata, Thierry Henry, Cristiano Ronaldo, Joe Cole, Rafael Marquez, Luis Figo and Michael Essien amongst others. Joga.com is an Internet community in the mould of MySpace targeted at footballers and where the main focus is on football. It can locate people that live near you, that like the same players as you, etc. Joga.com is a joint venture of Nike Football and Google.
[edit] Joga3 tournament
A major part of the Joga Bonito movement is the Joga3 tournament - a 3-a-side football tournament played in 3-minute games on small pitches using rules similar to futsal. Teams from all around the world compete at regional level and the best teams play in their national finals for a chance to travel to the worldwide final tournament in Brazil,they use skills to destroy their oppents
[edit] Joga.com Companion
The Joga.com Companion is an extension for Mozilla Firefox by Joga.com and Mozilla and is displayed on Mozilla's webpage. It allows the user to choose a visual theme based upon one of the 32 2006 FIFA World Cup teams as well as a neutral Joga.com theme and the option to have no theme. Also, it creates a sidebar that can be hidden or activated using a football icon on the Firefox navigation toolbar, which has game information, links to Joga TV videos played from Joga.com as well as links to Joga.com communities. Finally, it had an option for live game information in the status bar which generates popups whenever important game events occur. This final tool was removed in the last update, released after the conclusion of the World Cup. Also Joga Bonito is where you can find some of the best soccer freestylers in the world.
[edit] See also
[edit] References
[edit] External links
- Official Nike Football website
- Official JOGA3 area of the Nike Football website, no longer accessible from Nike Football home
- Joga.com
- Various Joga Bonito video clips on The Link Portal
- Joga.com Companion
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