Joe Boxer

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For other uses, see Joe Boxers.

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Joe Boxer (also known as Box-oh-Joes, or BJ) is a brand of underwear and related apparel, founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. In the United States, Joe Boxer products are currently sold exclusively at Kmart, Sears and The Bay stores. Their underwear was known for having the words "Change Daily" printed on the label.

Actor/Model Vaughn Lowery was the most notable spokesperson for this brand with his infamous "boxer boogie" ads. He has made appearances on Jay Leno and Today Show.