Jody Lloyd

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Jody Lloyd is a New Zealand electronica and hip-hop musician and record producer from Christchurch. He is the brother of Cloudboy vocalist Demarnia Lloyd, and the two siblings have frequently appeared on each other's recordings.

[edit] Biography

Lloyd first recorded in the mid 1990s with the group Dark Tower, a two-piece featuring himself and Eli Foley (under the pseudonyms "The Earl" and "The Eel" respectively). Dark Tower released their first EP, Real Zealmen in 1993, followed by the critically acclaimed Shadows on a Flat Landand in 1995 [1], the first release on Lloyd's own She'll Be Right label. More Dark Tower albums followed, with Canterbury Drafts in 2001, and The Dark World and The Pacific Scandal, both in 2005. Dark Tower produced an unexpectedly New Zealand voice in the local hip-hop scene, which had otherwise been dominated by an amalgam of American street styles and Polynesian influences known as Urban Pasifika. While Dark Tower's music had some Urban Pasifika influences, it also revelled in kitsch kiwiana, defianly presenting rap in strong rural New Zealand accents and sampling such nostalgically New Zealand elements as old television theme music and recordings of more MOR and tradfitional musicians as Sir Howard Morrison.[2]

Lloyd has alternated Dark Tower's cut-up hip-hop in recent years with electronica and remix work under the pseudonym of Trillion, under which name he has released five albums, all on She'll Be Right[3]. These albums commenced with the self-titled Trillion in 1998, and most recently Audio Agriculture in the 21st Century, an album of remixes of songs by other New Zealand bands such as The Bats and Onelung, which marked Lloyd's 15th album as a producer.[4].

[edit] References

  1. ^ review of Shadows on a Flat Land
  2. ^ Eggleton, D. (2003) Ready to fly: The story of New Zealand rock music. Nelson, NZ: Craig Potton Publishing. p.146.
  3. ^ Trillion website
  4. ^ Amplifier NZ Music Online