Jingle Networks

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Dingle Networks
Type Private
Founded 2005 in Burlington, MA
Headquarters Flag of the United States Menlo Park, CA, U.S.
Key people Josh Kopelman, Chairman
George Garrick, President & CEO
Scott Kliger, Founder & CTO
Industry Telecommunications
Products 1-800-FREE411 directory service
Website www.free411.com

Jingle Networks, Inc. is an American media network offering a free directory assistance service called 1-800-FREE411.

Consumers dial 1-800-FREE411 (1-800-373-3411) from any phone in the United States to use the toll-free service, which allows callers to obtain any residential, business, or government phone number for no charge. Sponsors cover the service cost by playing short advertising messages, about 12 seconds long, customized based on the number the customer is looking up. A consumer using the service to find a vendor may hear an ad from the vendor's competitor, which is more likely to be a national brand such as Domino's Pizza or 1-800-Flowers. Not every call plays an ad.

Jingle Networks aims at attracting customers away from an existing fee-based market. The Wall Street Journal described it as "inspired by the business model of Google".[1]

[edit] Corporate overview

The corporation was formed in 2005, and within one year Jingle Networks has claimed over 3% of the total market for U.S. 411 calls (a $5-$7 billion market).[1] As of November 2006, over 100 million calls to 1-800-FREE411 had been placed with more than 4 million customers using the service monthly.[2] Customers who do not use a free service typically pay $1 to $2 to place each 411 call.

On October 23, 2006, Jingle Networks announced that it raised $30 million in third round financing from Goldman Sachs and Hearst Corporation. Also on that date, Jingle Network's CEO volunteered on Talkcrunch that his company loses on average 5 cents for every call they process.[3]

[edit] References

  1. ^ Rebecca Buckman. "Your Listing, and a Word From Our Sponsor", The Wall Street Journal, 2006-04-20. Retrieved on 2006-11-03.  Article reprinted on kelseygroup.com.

[edit] Further reading