Jingle Networks
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Dingle Networks | |
---|---|
Type | Private |
Founded | 2005 in Burlington, MA |
Headquarters | Menlo Park, CA, U.S. |
Key people | Josh Kopelman, Chairman George Garrick, President & CEO Scott Kliger, Founder & CTO |
Industry | Telecommunications |
Products | 1-800-FREE411 directory service |
Website | www.free411.com |
Jingle Networks, Inc. is an American media network offering a free directory assistance service called 1-800-FREE411.
Consumers dial 1-800-FREE411 (1-800-373-3411) from any phone in the United States to use the toll-free service, which allows callers to obtain any residential, business, or government phone number for no charge. Sponsors cover the service cost by playing short advertising messages, about 12 seconds long, customized based on the number the customer is looking up. A consumer using the service to find a vendor may hear an ad from the vendor's competitor, which is more likely to be a national brand such as Domino's Pizza or 1-800-Flowers. Not every call plays an ad.
Jingle Networks aims at attracting customers away from an existing fee-based market. The Wall Street Journal described it as "inspired by the business model of Google".[1]
[edit] Corporate overview
The corporation was formed in 2005, and within one year Jingle Networks has claimed over 3% of the total market for U.S. 411 calls (a $5-$7 billion market).[1] As of November 2006, over 100 million calls to 1-800-FREE411 had been placed with more than 4 million customers using the service monthly.[2] Customers who do not use a free service typically pay $1 to $2 to place each 411 call.
On October 23, 2006, Jingle Networks announced that it raised $30 million in third round financing from Goldman Sachs and Hearst Corporation. Also on that date, Jingle Network's CEO volunteered on Talkcrunch that his company loses on average 5 cents for every call they process.[3]
[edit] References
- ^ Rebecca Buckman. "Your Listing, and a Word From Our Sponsor", The Wall Street Journal, 2006-04-20. Retrieved on 2006-11-03. Article reprinted on kelseygroup.com.
[edit] Further reading
- "Free 411" at Snopes.com: Urban Legends Reference Pages.
- "Alex," "Free directory assistance at 1800free411" at WhatIs.Blogs.TechTarget.com, 16 Apr 2007.
- Scott Davison, "Jingle Networks provides 1-800-FREE411 service to Skype users in the US" at Share.Skype.com, 1 Aug 2007.
- Rebecca Buckman, "Your Listing, and a Word From Our Sponsor" at Wall Street Journal, 20 Apr 2006.
- Micharl Arrington, "1-800-Free-411 has 6% market share of U.S. 411 market" at TechCrunch.com, 15 March 2007.
- "Press release" at Free411.com, 25 April 2007.
- Paul Davidson, "Free 411 service goes after rivals for license fees" at USA Today," 14 June 2007.
- "Press release at Free411.com, 23 October 2007.
- Michael Arrington, "Jingle Networks has now raised over $60 million" at TechCrunch.com, 23 October 2007.