Jimmy Choo Ltd

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This article is about the shoe company. For the designer who gave his name to the company, see Jimmy Choo.

Entrance to a Jimmy Choo Ltd in Caesars Palace in Las Vegas, Nevada

Jimmy Choo Ltd is a British company selling luxury shoes. The company was founded in 1996 by Vogue accessories editor Tamara Mellon and couture shoe designer Jimmy Choo. In April 2001, Equinox Luxury Holdings Ltd bought up Jimmy Choo's 50% ownership of the ready to wear business.

[edit] History

A pair of green Jimmy Choo shoes

Jimmy Choo himself has concentrated his work on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd. This is available, by appointment only, at Connaught Street off Oxford Street in London. The Jimmy Choo London line, also known as Jimmy Choo ready-to-wear or simply, Jimmy Choo, is now under the purview of Tamara Mellon and Sandra Choi. Choi, who was an apprentice under Choo, is the Creative Director at the company. She is the niece of Choo's wife Rebecca. The ready-to-wear line has expanded to include accessories such as handbags.

The Jimmy Choo International flagship store is in Connaught Street in London.

In the United States Jimmy Choo boutiques are found in Atlanta, Boston, Washington D.C., Chicago, Dallas, New York, Las Vegas, Beverly Hills, Orlando, Palm Beach, and more.More Stores are schedulaed to open.

In 2009 his nephew Simon Choo Deren currently residing in Rotterdam and London, will take over his position as the company's assistant head designer as announced in last year's board meeting(2006).