Jim Walrod

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Jim Walrod, often referred to as the “design guru"[1] is a self-taught interior design consultant and considered an expert in the field of mid century design. In the 1980s, he was an assistant art director for the Italian fashion house, Fiorucci,[2]. Mike D of the band The Beastie Boys originally coined another of his monikers “the furniture pimp”, used by the press[3] in Rolling Stone magazine. Walrod was born in 1966 in Jersey City, NJ. He currently resides in New York City and consults through NDSM Design, a full service architectural design firm for commercial and residential clientèle with partners Nick Dine and Scott Murphy.

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[edit] Projects

Walrod has also consulted on interiors for architects Jean Nouvel and Richard Gluckman. His collaboration with boutique hotelier, Andre Balazs, resulted in the The Standard Downtown LA hotel. Among his more recent work is The Park restaurant[4] for club and restaurant impresario team Eric Goode and Sean MacPherson.[5] He designed the interiors of Colors restaurant which is operated by the former employees of the Windows on the World restaurant in the World Trade Center. Opened in 2006, Colors was "inspired by the optimism of the 1939 World's Fair", according to Walrod.[6] He has designed Nolita's Steven Alan Annex[7] the newest addition to the line of hipster fashion and lifestyle emporiums of designer, Steven Alan. Walrod is currently completing his redesign of the Steven Alan Upper West Side retail environment.

[edit] Retail and film

One of his furniture and design retail ventures in the 1990s was Form and Function[8] in Tribeca with partners, Fred Schneider of The B-52's and Jack Feldman. For Ang Lee's 1997 film The Ice Storm,[9] Walrod consulted on the period 1970s furniture and interiors. In 2004, his design of the Tribeca restaurant, Pace,[10] was featured on the television program Opening Soon on the Food Network.[11]

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