Jim Riswold

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Jim Riswold (born 1957 in Seattle, Washington) was once the creative director for Portland, Oregon based advertising agency Wieden+Kennedy. He created the advertising campaigns such as the Mars Blackmon (Spike Lee) & Michael Jordan commercials for Nike. Riswold creates another famous pairing for Jordan with Bugs Bunny. He also created the Bo Knows campaign for Nike featuring Bo Jackson, and the Tiger Woods commercial, entitled "I Am Tiger Woods.:

He retired from Wieden+Kennedy after being diagnosed with leukemia.[1] Riswold now works as a contemporary artist in Portland, Oregon. A summation of his art philosophy and life after advertising can be found in the Esquire article, "Hitler Saved My Life."

Riswold received three bachelors degrees, in communications, history and philosophy, from the University of Washington in 1983.[2]

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