Jim Press

From Wikipedia, the free encyclopedia

This article may require cleanup to meet Wikipedia's quality standards.
Please improve this article if you can. (September 2007)

James E. Press, is currently Vice Chairman and President of Chrysler LLC as of September 17, 2007. A former president of Toyota Motor North America, he was the first non-Japanese member of Toyota’s board of directors. He joined Toyota Motor Corporation in 1970. In a startling turn of events, it was announced that the new Chrysler had hired Press to oversee sales, marketing and product strategy for the privately held car company.

Jim Press told the Detroit News that diesels, hybrids, plug-in hybrids, and diesel-hybrids are among the technologies "in the mix," and that every vehicle will eventually have an alternative to the gasoline combustion engine. Full electric and hybrid-only models are also on the table, as Chrysler looks to shift away from the heavy, fuel thirsty body on frame SUVs that dominate the automaker's current lineup. ^[1]