Jill Robinson

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Jill Robinson is the Animals Asia Foundation Founder and CEO, Jill Robinson MBE, began tireless work within China after her horrific discovery of bear bile farming in 1993, resolutely building relationships and negotiating with government departments to bring an end to this cruel practice.

Jill’s dedication and skill in handling culturally sensitive matters led to the signing of a landmark agreement in July 2000 with the China Wildlife Conservation Association (CWCA) and the Sichuan Forestry Department (SFD). The agreement pledges to free 500 suffering Moon Bears in Sichuan and to work towards the total elimination of bear farming. Sanctioned by the Central Government Department in Beijing, this historic agreement was the first accord between the Chinese Government and any outside animal welfare organisation.

Robinson's work has garnered increasing international recognition, including an MBE (Member of the Order of the British Empire) from Britain's Queen Elizabeth. "Jill Robinson is an outstanding person, she's hugely courageous," says Virginia McKenna, founder of the Born Free Foundation. "She will inspire many young people and is a shining example to everyone."