Jif (peanut butter)
From Wikipedia, the free encyclopedia
Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the brand from Procter & Gamble in 2001.[1] The original Creamy Jif peanut butter debuted in 1958.[2] In 1974, Extra Crunchy Jif was introduced, followed by Simply Jif in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. Reduced Fat Jif was introduced four years later in 1995.[2]
Since 1981, Jif has been the leading peanut butter brand in the United States.[2]
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[edit] Advertising
For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms, and dads, choose Jif."
[edit] Production
There are now 6 different kinds of Jif Peanut Butter: Regular, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, and Peanut Butter & Honey. Jif is also available in a 6-pack of individual servings of Jif Peanut butter, sold under the name "Jif to Go." [3]
All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world. [4]
[edit] See also
- Peanut butter and jelly sandwich (PB&J)
- Jif (lemon juice) sold in the United Kingdom and Ireland by Reckitt & Colman
- Cif cleaning products from Unilever, branded as "Jif" in Australasia and parts of Europe.
[edit] References
- ^ J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco.
- ^ a b c About Jif: The History. Pillsbury Company. Retrieved on 2008-02-21.
- ^ Peanut Butter Products: Flavors and Varieties from Jif. Pillsbury Company. Retrieved on 2008-02-21.
- ^ Fun Tidbits. The J.M. Smucker Co.. Retrieved on 2007-12-28.
