Jewcy

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Jewcy is an online magazine and user community that also promotes Jewish theater and sells a Jewcy-branded range of apparel. The Jewcy website was launched on November 15, 2006.[1] The Guardian has described Jewcy as "a cultural icon" and "at the forefront of a reinvention of Jewish identity by young US Jews."[2]

Jewcy has attracted controversy within the Jewish community for its irreverent Jewish "lifestyle products," including t-shirts that bear the slogan "Shalom, motherfucker." [3] The New York Times has described Jewcy as part of a "the Jewish Hipster movement" [4] and the site is often classed together with Heeb, but Jewcy editor-in-chief Tahl Raz has described Jewcy as having "the strut of a hipster, but the soul of a tzadik". [5]

[edit] Notes

  1. ^ from Jewcy homepage
  2. ^ see New generation finds it's hip to be Hebrew in The Guardian
  3. ^ see From Jew to Jewcy in The Jewish Journal of Greater Los Angeles
  4. ^ [1], authorized full version at [2]
  5. ^ ibid.

[edit] External links

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