User:Jerem43/McDonald's advertising

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McDonald's Corporation
Type	Public (NYSE: MCD)
Founded	May 15, 1940 in San Bernardino, California
Founder	Dick and Mac McDonald
Headquarters	Oak Brook, Illinois, USA
No. of locations	31,000+ worldwide^[1]
Key people	Ray Kroc, corporate founder Jim Skinner, CEO Ralph Alvarez, president and COO
Industry	Restaurants
Products	Fast Food (including hamburgers, chicken products, french fries, milkshakes, salads, desserts, breakfast items, and children's meal ensembles)
Revenue	▲$20.460 Billion USD (2005)
Net income	▲$2.602 Billion USD (2005)
Employees	447,000 (2005)^[2]

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

[edit] History

There have been many McDonald's TV campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers. McDonald's Canada's corporate website says that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product.^{[citation needed]} The purpose of the image has always been "portraying warmth and a real slice of every day life."^{[citation needed]} Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period.

Perhaps the best-known slogan was "You deserve a break today" (a song sometimes incorrectly attributed to a young Barry Manilow [3])in fact, written by jingle singer/songwriter Kenny Karen. In the accompanying TV commercial, there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!"

[edit] McDonald's menu song contest

The McDonald's $1,000,000 Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989. As the name suggests, the song, which was a remake of Reunion's 1974 hit single Life Is a Rock (But the Radio Rolled Me), incorporates all of the items (at that time) on the McDonald's menu.

Flexi-discs containing the song were attached to advertising sheets. On most versions of the recording, the singer was not able to recite the song perfectly from start to finish; when the singer made a mistake, the record was over. If the singer was able to complete the song, the record was a US$1,000,000 instant winner.

80,000,000 records were distributed, and only one of them was a winner -- it is unknown whether the contest was ever resolved.

[edit] Current campaigns

i'm lovin' it is an international branding campaign by McDonald's Corporation. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake, in which the slogan appears. In 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign.[4] Images of those chosen, who had submitted a story and digital photograph which "capture[d] ... themes of inspiration, passion and fun," appear on McDonald's paper bags and cups worldwide.

[edit] Translations

Title	Language	Literal meaning
i’m lovin’ it	English	I'm loving it.
我就喜欢 (我就喜歡) (Pinyin: Wǒ jiù xǐhuān)	Chinese	I just like (it).
ich liebe es	German	I am loving it. / I love it.
أنا أحبه (ana uħibbuhu) as well as اكيد بحبه (akid behibuhu)	Arabic	I love it.
c’est tout ce que j’aime	French	It's everything (that) I love.
c’est ça que j’m	Canadian French	That's what I love. (j'm = j'aime.)
love ko ‘to	Taglish	I love it.
me encanta	Spanish	I love it. (lit. It enchants me.)
me encanta todo eso	Spanish	I love all that. (lit. All that enchants me.)
amo muito tudo isso	Portuguese	I really love all of this.
işte bunu seviyorum	Turkish	This is what I love.
вот что я люблю	Russian	That is what I love.
я це люблю	Ukrainian	I love it.
luv ko to	Tagalog	I'm lovin it
man tas patīk	Latvian	I like it.
Jag älskar det	Swedish	I love it.

This list is incomplete; you can help by expanding it.

[edit] "I'd Hit It" banner ad controversy

I'd Hit It is the name of a McDonald's banner ad, part of the i'm lovin' it campaign. The phrase is slang for sexual desire: to "hit it" with someone means to have sex with that person, usually used by a man concerning a woman.

[edit] Non-product oriented

[edit] Children's advertising

[edit] Ronald McDonald

Main article: Ronald McDonald

[edit] McDonaldland

Main article: McDonaldland

[edit] Restrictions on children's advertising

To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

[edit] History

[edit] Current campaign

i'm lovin' it is an international branding campaign by McDonald's Corporation. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake, in which the slogan appears. In 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign.^[3] Images of those chosen, who had submitted a story and digital photograph which "capture[d] ... themes of inspiration, passion and fun," appear on McDonald's paper bags and cups worldwide.

[edit] Translations

Title	Language	Literal meaning
i’m lovin’ it	English	I'm loving it.
我就喜欢 (我就喜歡) (Pinyin: Wǒ jiù xǐhuān)	Chinese	I just like (it).
ich liebe es	German	I am loving it. / I love it.
أنا أحبه (ana uħibbuhu) as well as اكيد بحبه (akid behibuhu)	Arabic	I love it.
c’est tout ce que j’aime	French	It's everything (that) I love.
c’est ça que j’m	Canadian French	That's what I love. (j'm = j'aime.)
love ko ‘to	Taglish	I love it.
me encanta	Spanish	I love it. (lit. It enchants me.)
me encanta todo eso	Spanish	I love all that. (lit. All that enchants me.)
amo muito tudo isso	Portuguese	I really love all of this.
işte bunu seviyorum	Turkish	This is what I love.
вот что я люблю	Russian	That is what I love.
я це люблю	Ukrainian	I love it.
luv ko to	Tagalog	I'm lovin it
man tas patīk	Latvian	I like it.
Jag älskar det	Swedish	I love it.

This list is incomplete; you can help by expanding it.

[edit] "I'd Hit It" banner ad controversy

[edit] Slogans, mottoes and jingles

[edit] Jingles

Perhaps the best-known slogan was "You deserve a break today" (a song sometimes incorrectly attributed to a young Barry Manilow ^[4])in fact, written by jingle singer/songwriter Kenny Karen. In the accompanying TV commercial, there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!"