Janet L. Wolff
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Janet L. Wolff (born circa 1922) is an American advertising executive who was a key figure at J. Walter Thompson Co. and William Esty & Co. She was the youngest vice president at JWT and led many clients into television advertising. Wolff was inducted into the Advertising Hall of Fame in 1998.[1]
Wolff's influential 1958 book What Makes Women Buy[2], led to a number of other books, including co-authoring the Lifetrends series.
[edit] References
- ^ Elliott, Stuart (October 16, 1998). 10 To Be Inducted Into Ad Hall of Fame. New York Times
- ^ Wolff, Janet (1958). What Makes Women Buy McGraw Hill ASIN: B000BN3ZHG
[edit] External links
- Janet Wolff via Advertising Hall of Fame
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