Jaideep Mehrotra

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Jaideep Mehrotra (born 1954, Mumbai, India) is a well-known Indian artist. He did his schooling in Mayo College, Rajasthan after which he pursued business studies from the University of Mumbai.

He works in a variety of media, including oils acrylics, sculpture, [[digital lithographs/ paintings, mixed-media works, and site specific audio-visual installations.

A self-taught artist, he held his first solo exhibition in 1967 at the age of 12.^{[citation needed]} His unique style, developed as a concatenation from introspection and mystical exploration, could be described as surreal, iconic or hyper-realism. The creative quest of not confining to parameters, has driven him to experiment with different mediums & subjects, both within and without the two dimensional. This foray has led him to sculpture, using fabric and resin and the digital domain of installations, web based art, Giclée, audio-visual depiction and short films[[1]]

In content, the work embraces both social commentary and arcane phenomenon. Paintings about life as perceived by society, or an enigma of sorts. People’s relationship with their emotions and the interactivity with what surrounds them.

He has held solo exhibitions in various cities around the world and has conducted Lecture Demonstrations as Stimulation sessions on Painting and the creative use of Computer as an Art form at educational institutions and art festivals.

He was the first Indian artist to have his own web site, as well as the first Indian artist to have his own interactive CD-ROM.^{[citation needed]}

In an attempt to broaden his artistic horizons, Jaideep has produced movie titles and publicity stills for Split Wide Open, a 1999 Dev Benegal film; book covers for Vikram Chandra (Penguin India Ltd.) and Prashant Parikh (Hamilton & Co.Publ. London); and a corporate calender for Jindal Vijaynagar Steel Ltd. He has also made short films on Amitabh Bachchan and Mahatma Gandhi, which were screened at the Kala Ghoda Fest in Mumbai and screened at Short Film Festivals around the country.

Mehrota took part in the International Digital Art Awards 2003 Exhibition, Australia.^[1]