Jacquelyn Ottman

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Jacquelyn Ottman is the president of J. Ottman Consulting, Inc., a New York based green marketing firm, which she founded in 1989. [1] Her recent book, “Green Marketing: Opportunity for Innovation, 2nd Edition” has been translated into six different languages. She has worked with over sixty of the Fortune 500, including GE and Procter & Gamble, along with the U.S. EPA Energy Star Label. Ottman speaks worldwide on topics including sustainability by design, strategies for product innovation, and strategic green marketing.[2]

Jacquelyn's article, "Avoiding Green Marketing Myopia: Ways To Improve Consumer Appeal For Environmentally Preferable Products" was published in the June 2006 issue of Environment. [3]

[edit] References

  1. ^ [SB'07 Speakers (.html). Retrieved on June 2008.
  2. ^ Jacquelyn Ottman (.html). Retrieved on June 2008.
  3. ^ Avoiding Green Marketing Myopia. Environment. Heldref Publications. Retrieved on June 2008.
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