Jacobs Media
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Jacobs Media is a suburban Detroit media consulting firm. The company, founded by Fred Jacobs, is linked to the origins of Classic Rock radio (Jacobs is cited by most experts as the inventor of the format and is still its strongest proponent), as well as "The Edge" radio format (the most common slogan for Alternative and New Rock radio stations during the 90's).
Fred Jacobs established Jacobs Media in 1985.
While not the inventors of Alternative Radio, Jacobs Media held a significant roll in its development as a viable commercial radio format with the creation of its Edge service mark. Under the initial guidance of Fred Jacobs, Bill Jacobs, and Tom Calderone, (later with Dave Beasing and Tim Davis), Jacobs became the leading consulting firm for alternative radio.
More recent additions to the Jacobs Media portfolio included Modern AC (80's flashback-type music mixed with modern Alternative tracks), and NeoRadio.
NeoRadio is described by Jacobs as more of a "movement," rather than a format. A response to the "corporatization" of radio, this movement espouses to bring the airwaves back to the listeners by being more focused on what the audience wants, as opposed to strictly controlled commercial loads, tight and narrow playlists, and lack of audience involvement in general presentation.
Jacobs Media is also a research company doing work for many non-radio entities and has a working relationship with National Public Radio (NPR) as well as many Public Radio stations around the U.S.
