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Jack Michael is a researcher, professor and author in the field of the experimental analysis of behavior best known for his elucidations of the motivating operation(MO), comprised of Establishing Operation (EO) and Abolishing Operations (AO).

Probably his most influential publication was in 1959 which helped to set behavior modification in motion. This, in turn, lead to the establishment of the discipline of applied behavior analysis and the Journal of Applied Behavior Analysis(JABA).^{[1] [2]}, Jack Michael is also the editor of The Analysis of Verbal Behavior (TAVB), which publishes theoretical and experimental work related to extensions of Skinner's analysis of Verbal Behavior.

He is currently an emeritus professor at Western Michigan University.

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