J. C. Higgins
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From 1908 until 1961, Sears, Roebuck & Company sold a wide variety of sporting goods and recreational equipment, including bicycles, rifles and shotguns, under the brand name "J. C. Higgins." These products were well made and were popular with the company's historical core of rural and working-class consumers.
Like many other Sears products, the Sears firearms were originally made by Stevens & Savage and other many other well-known firearms manufacturers specifically to be sold under the Higgins brand.
The J.C. Higgins brand for Sears sporting goods was replaced with the Ted Williams brand. Many of the more durable J.C. Higgins products are still available as second hand items.
The brand name, J. C. Higgins, was based on a real person, John Higgins, a Sears employee from 1898 until his retirement as head bookkeeper in 1930. Higgins died in 1950. His expertise in sporting goods or sports is unknown.