J2O
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- The correct title of this article is J2O. It features superscript or subscript characters that are substituted or omitted because of technical limitations.
J2O is an exotic still soft drink made from fruit juices, manufactured by Britvic and sold in the United Kingdom. Launched in 1998 by Sheraz, who had joined Britvic in 1994 as a graduate trainee, it was launched to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink's 50% fruit juice content.
On 17 October 2006, Britvic announced a sixth flavour J2O - Orange & Pomegranate[1].
As of 15 August 2007, J2O has been made available to Bars, Clubs, and Restaurants in the Chicago area and is imported by Exotic Beverage Co.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour[2]. The campaign, named "J2Oin in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.
