Itsu

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Itsu Limited

Type	Private^[1]
Founded	London, England (1997)
Headquarters	London, England
Key people	Julian Metcalfe, Founder Clive Schlee, Managing Director Glenn Edwards, Head of Operations
Industry	Restaurants
Products	food
Website	Itsu

Itsu, previously Sushi London Limited, is a chain of sushi eat-in and take-away restaurants in London, England. There are restaurants at Canary Wharf, Chelsea and Soho, plus a further nine branches, with many providing a delivery service.

The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger.

In 2006, Itsu opened a branch in New York City's financial district at the World Financial Center.^[2] This store, however, is now under new ownership under the name Yushi Sushi.

Itsu shot to international notoriety in November 2006 when it became mixed up in the Alexander Litvinenko poisoning affair. The Russian spy was poisoned with the radioactive element polonium before going on to eat at the Piccadilly branch.

The logotype, as well as original interiors and packaging, were created by Afroditi Krassa Ltd in 2005, www.afroditi.com

[edit] References

^ [1] Details of the Itsu incorporation and current head office can be found at Companies House.
^ "Famous for a London Poisoning, A Sushi Chain Expands Into City", The New York Sun, December 12 2006. Retrieved on 2006-12-12.