It's in the Bag (pricing game)

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Drew Carey and a contestant standing by the It's in the Bag setup
Drew Carey and a contestant standing by the It's in the Bag setup

It's in the Bag is a pricing game on the American television game show The Price Is Right. Debuting on September 26, 1997, it is played for a cash prize of $16,000, and uses grocery items.

Beginning with Season 33's Million Dollar Spectaculars, It's in the Bag's top prize in primetime is $24,000. All of the prize values leading up to the final bag are the same as in daytime.

The music stinger used for the prize reveal at the start of gameplay originated as the Plinko reveal stinger on the 1994 syndicated version.

It's in the Bag was created by producer Roger Dobkowitz. [1]

[edit] Gameplay

The contestant is shown six grocery items and five grocery bags. Each bag has a price on it which corresponds with one of the six grocery items. One item's price is not listed on any bag.

One by one, the contestant must choose the item that matches the price on each bag. Then, the item inside the first bag is revealed. If it matches the chosen item, they win $1,000. Each successive bag is a double-or-nothing proposition, up to $16,000 for the final bag, with the option to quit before revealing any bag. However, if the contestant is wrong at any point, the game ends, and he/she does not win anything.

Drew Carey, as in other product games like Hole in One, will allow items to be swapped out if the audience reacts particularly strongly to the placement of an item; Bob Barker usually accepted them as final unless the contestant brought the matter up.

[edit] Foreign Versions

On the Netherlands Cash en Carlo, the money increases as such: €500-€1000-€2000-€3500-€6000.