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Irving L. Price (September 21, 1884 -November, 1976) was a U.S. toy manufacturer. He was the co-founder and co-eponym of Fisher-Price Toys in 1930. On 23 February 1909, he married the children's book illustrator and artist Margaret Evans Price (1888-1973). Margaret was a member of the wealthy Evans family of New York who for a time had an effective monopoly on the building material industry in the City. Margaret's Brother Heathcliff expanded his Father's business operations to include a book binding business which at its peak encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's Cousin was Republican Politician & Chief Justice of the US Supreme Court Charles Evans Hughes. Margaret was the first Art Director of Fisher-Price and designed push-pull toys for the opening line, based on characters from her children's books.
