Invicta Watch Group
From Wikipedia, the free encyclopedia
| Invicta Watch Group | |
|---|---|
 |
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| Type | Watch Maker |
| Founded | 1837 |
| Headquarters | Hollywood, FL |
| Key people | Eyal Lalo, CEO |
| Industry | Watch manufacturing |
| Products | Wristwatches, accessories |
| Website | www.invictawatch.com |
Invicta Watch Group is a Florida-based watch company founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.
The new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties in Switzerland and the Far East. Recently the company also began assembling from facilities at the company's Florida headquarters. Any timepieces manufactured in the United States are part of the "Made in the USA" collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
Arguably, Invicta's most lauded releases were the Pro Diver and Lupah product lines. The watches in the Invicta Pro Diver series, modeled after the Rolex Submariner and Omega Seamaster, have become widely considered as some of the finest automatic divers for its price point.[1] The Invicta Lupah is available in 196,560 variations and is one of the company's most distinct designs.[1]
The company has made products besides watches including bags.
