Talk:Intangible asset
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Questions:
- this article equates "physical" with "easily convertible (into money)". Is this justified?
- the only example given in the introduction is a negative example.
- the only content of the article is goodwill. Are there other examples? Should the article be renamed?
- goodwill and customer base. What matters seems to be not the size of the customer base, but its fidelity.
-- Miguel
- Hopefully Answers:
- Intangible assets are hard to get your hands around (sorry, had to use the pun). Intangible assets provide a company or organization an economic benefit in the same way every other asset does. McDonalds owns the name and classifies it as an intangible. This helps McDonalds because nobody else can use the name. If someone does use the anem and McDonalds takes them to court and wins, the extra legal costs can be capitalized and amortized.
- I think I fixed that.
- Yes. No, it does not need to be renamed.
- If a company purchases another company (or a part of it), goodwill is the "difference" between the net assets (Assets - Liabilities) and what was paid for the business/segment. Goodwill can be positive, representing the purchaser believes there is extra value in the business, or there can be negative goodwill. You seem to have customer base right... Zoop 14:55, 13 August 2005 (UTC)
