Introversion Software

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Introversion Software
Type Limited
Founded January 2002
Headquarters England
Key people Chris Delay
Mark Morris
Thomas Arundel
John Knottenbelt
Gary Chambers
Alistair Lindsay
Michael Maidment
Victoria Arundel
Will Morris
Joanna Stansfield
Industry Computer and video game industry
Products Uplink, Darwinia, DEFCON, Subversion
Employees 10
Website www.introversion.co.uk

Introversion Software is a UK based company that labels itself "The last of the bedroom programmers". It was founded in 2002 by three friends, Chris Delay, Mark Morris and Thomas Arundel, who met when they were undergraduates at Imperial College London.[1] Their first game Uplink was programmed and designed almost exclusively by Chris, while Mark and Tom handled marketing, materials and the other 'business' elements. Their small initial investment enabled them to buy CD-Rs and printer cartridges. Early copies of the game were hand-made. The company was able to fully make back their investment within a few hours of accepting orders. A large community formed, and the team, along with a new programmer Andy Bainbridge started work on two new games, Darwinia and DEFCON.

Darwinia was released to much critical acclaim and was eventually re-released over Steam on December 14, 2005. Uplink has also since joined Darwinia on Steam, as of summer 2006. On September 29, 2006, Introversion Software launched its third game DEFCON. Shortly after its release, Introversion had measured their bandwidth in terabytes for the first time.

Introversion has a relatively small but growing following and its games are considered cult classics. Both Uplink and Darwinia have a strong modding community.

Contents

[edit] Financial history

Section source: Tom Arundel (29 Jan 2007). Becoming a proper company..... Introversion Blog. Retrieved on 2007-04-12.

After a low-key launch, the critical and (relatively-speaking) commercial success of Uplink flushed Introversion with success. A visit to E3 2002 saw the team "rinse £10k in a week on speedboats and fast cars", but regret soon set in as they watched their income steadily decline, as "in the games industry, you make 75% of your total revenue for the product in the first 6 months".[2] By Christmas 2002 then-publisher Strategy First had stopped paying royalties for Uplink (they would later go bankrupt); even with the cashflow from direct sales Introversion ran out of money in Summer 2003.[3] The company hovered on the edge of bankruptcy, with the team selling most of their worldly goods, as their second project and only hope for funds -- Darwinia -- "slipped relentlessly".[4]

Darwinia was eventually released in March 2005, but despite a strong opening weekend and a superb critical reception sales soon slipped too low to sustain the company (a fact now put down partly to the "optimistic" AAA price point). Within six months the developers were back on UK government benefits until November, when they contacted Valve Corporation "on a whim" [5] to try and set up a digital distribution deal on their Steam platform. Valve responded enthusiastically and following a 14 December 2005 online launch digital sales (which exposed the game to a new, global audience) kept the company going through to the release of their third game, DEFCON.

On 15 September 2006, the day DEFCON pre-orders were made available, Introversion spent their last £1500. Fortuitously the game "did much much better than [they] ever imagined" and funds for at least the forthcoming twelve months quickly rolled in to replace it. Now financially secure, the company place their eventual success largely at Valve's feet: "Steam has made Introversion a commercial success", Tom Arundel is quoted. [6]

[edit] Gameography

[edit] References

  1. ^ Introversion Software . About Us
  2. ^ "Becoming a proper company....," Tom, Introversion staff.
  3. ^ "Becoming a proper company....," Tom, Introversion staff.
  4. ^ "Becoming a proper company....," Tom, Introversion staff.
  5. ^ Introversion talk Steam. The Steam Review (15 July 2006). Retrieved on 2007-04-12.
  6. ^ Hyman, Paul. "State of the Industry: Digital Distribution", Game Developer Magazine, CMP Group, March 2007, pp. 14. Retrieved on 2007-04-12. 
  7. ^ "'Last of the Bedroom Programmers' Announce Multiwinia on PC" from Introversion's press release Introversion Announces Multiwinia, 27 February 2007, 2:57 p.m.
  8. ^ "'Welcome to Paradise' Announce offical name" [1]
  9. ^ "Our fourth game is going to be called Subversion." Quote from the company blog post "It's all in your head, Part 1", 19 December 2006, 11:38 a.m.
  10. ^ "ETA: Late 2008 - Game #5 : Subversion" from company roadmap [2]

[edit] External links

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Introversion video games