Intopia
From Wikipedia, the free encyclopedia
Intopia is a strategic management simulation tool, and is used in a variety of capstone undergraduate and graduate university courses. It is used to teach students the concepts of strategic management in a simulated online world known as Intopia. Intopia allows students and executives to practice their skills in a concentrated amount of time where they can get immediate feedback on their decisions.
It has been used as a tool in teaching strategy in universities in over 55 countries around the world, including the the University of Chicago. The first version, Intop, was created in 1963.
[edit] Key features
Intopia is an imaginary world of four regions, with a maximum of four currencies. The world has multiple competing firms which may produce a maximum of two types of products of varying types. These products fall into two distinct categories of consumer durables - X's and Y's, although those X's and Y's may represent different products within each simulation.
Each company is required to make decisions regarding the current and future periods. A company's unilateral decision can range from introducing new products, performing R&D, stepping up production, initiating market research, setting prices and sales/promotions for its products. As well, there is a great amount of inter-company business, with each company able to purchase or sell to other companies.
As well as the production of X's and Y's, companies may choose to sell insurance, provide financial or analytical services, or license new products to gain revenue.
Each decision has an impact on the bottom line of the company which is reflected at the end of the period, after the simulation has run.
