Internet Radio Audience Measurement
From Wikipedia, the free encyclopedia
Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is usually obtained from the broadcaster's audio streaming server. Icecast, Nicecast, and SHOUTcast are examples of audio streaming server softwares that provide listener statistics for audience measurement.[1] These numbers often include information such as listeners' IP addresses, the media player they are using, how long they listened, and their computer's operating system. However, this approach differs greatly from terrestrial radio audience measurement. Demographic and psychographic information cannot be collected very easily due to geographically diverse nature of typical Internet radio audiences.
