International Film & Television Research Center
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International Film & Television Research Centre (IFTRC) is the first film and television research centre in the private sector in India. It is affiliated with Marwah Films & Video Studios and the Asian Academy of Film & Television. It is located at Noida Film City, NOIDA, India.
Mass Media is known to shape thought, change attitudes and move people to action. The potential of film for facilitating development or damaging the society is indeed enormous. The same can be said for power of television in shaping peoples lives.
Communicating to the audience is a challenge. Communicator not only must know what to communicate but also how to communicate to be able to influence the audience who possess diverse character. The effective communicator cannot rely on hunches and intuition to capture and hold the attention of the mass-audience. He has to interact with the audience to seek their input.
International Film & television Research Centre (IFTRC) will address itself to this complex task of conducting research with the audience on programming and its effectiveness. It will encourage and popularise the concept of mass media and will train media researchers to aid better TV programming and film making.
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[edit] Aims
Advancement of Film and Television productions.
Raising of professional standards of film making and television production.
Creating awareness about responsive and responsible film and TV production.
Continuing review of professional codes and ethics set by the professional and regulatory bodies for film-makers and television training.
Emphasising the need for raising the standards of film and television training.
Arranging scholarships, awards and organising travel for purpose of research in the field of film and television.
Facilitating attachment to film and television production houses for the purpose of research.
Conducting short term and long term training courses on media research.
Establishing databank and clearing-house of information on film & television training.
Organising debates, seminars, symposia and workshop on various subjects relating to film and television.
Publishing papers, reports and books relating to research on film & television Launching a journal of Media research
[edit] Members
Sandeep Marwah, National Chairman
Harsh Vardhan National, President
Ferry Redax Film-maker (Austria)
Dr Leela Omchery Music Maestro
Satish Rai TV Producer (Australia)
Asha Singh Educationist (Fiji Island)
Dr Meera Aghi Media Researcher - United Nations (India)
Gila Almagor Film / Stage Director (Israel)
Erma Fatima Film Actress / Director (Malaysia)
Hugh Purcell BBC,( UK )
Ved Marwah , Governor ( India )
[edit] International Film And Television Club
This is an another International body associated with research centre dealing with film shows,film education,film seminars,film interactions,film festivals and lately the organisation has decided to promote the 5th biggest film festival of India, Global Festival Of Films On Peace And Spirituality.
