Insurephoenix.com
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Instride.com provides car insurance in the state of Arizona. Instride.com has a localized focus in contrast to larger providers and differentiates itself by touting a customer-focused approach to car insurance. This method is established through a fast, online quoting process that can be completed in less than 10 minutes and by offering a wide variety of policy levels and pricing that can be customized by each user.
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[edit] History
Instride.com debuted in the Arizona market in February 2007. According to its website, instride.com spent more than a year researching consumer needs in the online car insurance market in order to bring forward its customer-focused approach.
[edit] Products
Instride.com offers three different customizable policy types. They are Basic, Plus, and Prime. These products differ based on the amount of coverage they provide insureds. The opportunity for shoppers to customize their car coverage online has drawn a variety of interest - from consumers who seek affordable, basic coverage to those whose needs are more comprehensive.
[edit] Competition
Instride.com competes with other online insurance companies, such as Esurance, GEICO, and Progressive, as well as more traditional providers like Allstate, State Farm, and Nationwide. While many of its competitors focus singularly on price, instride.com looks to add high quality service and customized policies to competitive pricing.
[edit] Marketing Efforts
instride.com has a grassroots approach to marketing that has been based around local community outreach programs in Arizona. Press releases provide information on a series of community events held in the Phoenix area. Instride.com has partnered with the Phoenix Police and Anthem [Arizona] Sheriff’s Department to promote child safety in the community by distributing child ID kits complete with pictures and fingerprints. Additional programs include family events at the Phoenix Zoo emphasizing fun and safety.
