Institute of Sales Promotion
From Wikipedia, the free encyclopedia
The Institute of Sales Promotion is an organisation in the UK that represents brand owners, agencies and service partners engaged in promotional marketing. Formed in 1933, it was established as the ISP in 1979 and provides professional diplomas and certificates, best-practice guidelines and representation for the sales promotion industry. It is based in Islington, London.
The organisation uses the CAP Code to ensure sales promotions are correctly administered. They can refer complaints about sales promotions to the Advertising Standards Authority.
[edit] The purpose of the ISP
- To promote sales promotion and its benefits to organisations and to the regulatory authorities.
- To progress the achievement of excellence in promotional marketing by educating all parties in best practice and in the effectiveness and versatility of sales promotion.
- To protect stakeholders' interests in using sales promotion as part of their sales and marketing activity through the provision of a legal advisory service and by promoting responsible self-regulation in line with the CAP Code.
[edit] The Institute's Mission Statement
- To raise the stature of sales promotion within the marketing industry and promote its strengths both within and outside the membership and consolidate the position of the ISP as the pre-eminent voice for promotional marketing in the UK.
- To monitor and maintain the highest standard of self-regulation within the sales promotion industry across the three areas of membership.
