Insight communications limited
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Insight communications limited, affiliated to Grey Global, Insight communications limited is one of the largest advertising agencies in West Africa.
Insight Communication Limited was incorporated in 1979 and commenced operations in 1980 as an integrated marketing communications outfit. Today, Insight Communications, a formidable creative agency, has continued to change the landscape of advertising in the Nigerian society. The company is proudly positioned as number one in billings, processes and systems and manpower development.
The company rides on a vision of “being a world-class iconic creative brand from West Africa, fighting for the number one position in the world with integrity” and a mission “to provide insightful thinking that produces inciting creativity which inspires consumers to support our clients’ brands on a never-ending basis.”
Insight Communications provides its clients with a partnership of building brands through creative thinking. The agency offers its clients compelling communications flowing from deep consumer insight and an understanding of the soul of brands; creativity that breaks through to the consumer and integrated communication solutions through the exploitation of conventional and non-conventional media.
Business processes in the company are built on the “3-I model” of Information, Inspiration and Imagination. The process begins with the gathering and analyzing of all necessary information, followed by the integration of this information with the key objectives of each campaign to inspire the imaginative innovation that would compel consumers to think and act positively. In line with its vision of being a world-class company, the company is affiliated with Grey Worldwide thereby giving it access to global resources, unlimited and unrivaled experience and expertise. Insight Communications has won various awards over the years in recognition of its creative excellence.
