India Brand Equity Foundation

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India Brand Equity Foundation (IBEF) is an Indian organisation that collects, collates and disseminates accurate, comprehensive and current information on India. IBEF is a public-private partnership between the Ministry of Commerce, Government of India and the Confederation of Indian Industry (CII) with the primary objective of building positive economic perceptions of India globally. IBEF claims to play the following roles in the nation branding campaign of India:

Forum for brand vision development
Co-ordinator of strategic marketing initiatives
India Resource Centre

One of the notable initiatives by IBEF was India’s most ambitious brand-building campaign — "India Everywhere" at the World Economic Forum’s Annual Meeting in January 2006. For this IBEF worked with multiple partners across sectors to execute the campaign.

[edit] Administration

IBEF is administerd by a board of trustee consisting of secretaries of several departments of the Government of India and top executives of several Indian companies.

Mr. Jayant Bhuyan is the CEO of IBEF and is also the Deputy Director General of CII