In Style UK

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In Style, published by IPC Media, is a monthly glossy magazine focusing on the world's most glamorous celebrities and their style. The British edition launched in 2001, following the success of the magazine in the US. The current editor is Trish Halpin, who came on board in September 2006. The circulation of In Style is currently 180,000.

With the strapline "Your Own Personal Stylist", the magazine offers practical but stylish fashion and beauty solutions to its readers. It also focuses on celebrity, with stars instead of models as subjects of the fashion and lifestyle shoots.

[edit] Brand extension

In May 2007 In Style launched its website, instyle.co.uk. The daily updated website publishes red carpet photos, A-list party features, editors' fashion and beauty picks, blogs written by the magazine team and behind-the-scenes videos of the magazine's celebrity photo shoots. On average, the site achieves 2 million page impressions a month and 240,000 unique users a month. The most searched for celebrities on the site are Jennifer Aniston, Sienna Miller, Victoria Beckham, Kate Moss, Mischa Barton, Nicole Richie, Lindsay Lohan, Jennifer Lopez, Cameron Diaz, Mary-Kate Olsen and Ashley Olsen.^{[citation needed]}