IMRB International
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IMRB International (formerly known as 'Indian Market Research Bureau' or 'IMRB') is a leading marketing research company in South Asia. It was established in 1971 and is a pioneer in market research in India & rest of South Asia.
IMRB is a part of the Kantar Group, the research & consulting division of WPP. It is associated with a group of international market companies such as the 'British Market Research Bureau (BMRB)' and 'Millward Brown International'.
IMRB International operates through own offices, joint ventures and associates in over 29 cities across 10 countries - Singapore, Bangladesh, Sri Lanka, Nepal, India, Pakistan, Dubai, Saudi Arabia, Egypt and Iran. This network, along with fieldwork associates in several other countries makes IMRB International one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa.
IMRB International's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing and rural marketing.
In India, IMRB International has five full service offices and fifteen field offices. IMRB research supports 40 of the top 50 brands in the country.
IMRB International has eight specialist units - Probe Qualitative Research (PQR), Social and Rural Research Institute (SRI), Media & Panel Group, CSMM : Partners in Managing Stakeholder Relationships, BIRD : Research-based Consultancy for B2B and Technology Markets, eTechnology Group@IMRB, IMRB MindTech Systems: Software development house, Abacus Research: Data Processing House.
